Google Ads: Make the most of new features

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Google Ads is constantly developing new features to help advertisers achieve their business goals. In this article, we'll take a look at 5 of the latest features that can help you improve the performance of your campaigns.
Most business these days is done online. The recent pandemic that the whole world experienced helped this. That's why you should use the latest technologies for your business and sell your products and services through online advertising Google Ads. Let's take a look at what new features Google Ads brings and how you can use them to their fullest for your business.

What is Google Ads and what does it bring to entrepreneurs?
Google Ads , formerly AdWords, is Google's advertising system that paraguay mobile database allows businesses to advertise their products on the Google search engine, but also on YouTube or in banner ads on websites.

Currently, Google also uses artificial intelligence for user ads, thanks to which it creates relevant personalized ads for specific website users.

Track conversions better with Google Ads local campaigns
While today’s era is shifting significantly to digital, it’s important to remember that not all conversions happen online. Google reports that approximately 30 percent of all mobile queries made online are local searches, and 75 percent of those people actually visit a brick-and-mortar location within the next day.

That's why Google Ads offers a new service, Google Ads for Local Campaigns, which lets you measure offline conversions using Wi-Fi or GPS. Google can serve personalized local ads based on users' real-time location to effectively attract customers to your brick-and-mortar store.

The best way to take advantage of this feature is to integrate offline components into your omnichannel tracking setup. This will allow you to measure real conversions and create optimized marketing campaigns that meet all your goals and justify your spending.

Google Smart Shopping as a way to effectively acquire new customers
Every business probably strives to build customer loyalty, but unfortunately, this isn’t the most cost-effective way to do it for search marketing campaigns. However, you can now calculate the lifetime value of each customer with Google Shopping, making it easier to optimize the way you acquire new customers.

One option is to set an incremental price you're willing to pay for each new customer who converts. You can do this by using the New Customer Acquisition feature when setting up a Smart campaign .

The best way to take advantage of this feature is to use different tags that you set up for both returning and new customers via Tag Manager. Don't forget to link your Google Ads and Google Analytics accounts.