Mistake 5: Going blindly towards the opportunity

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competitors is worse off. That means they may be leaving market share or lower costs on the table for you to grab.

For example, if you work for a recession-proof brand and have a full budget on hand, this is relevant to you because you may see lower CPCs and CPMs on your social media after the holiday season is over.

Yes, some of us are defensive for good reason. But spending your sri lanka mobile database energy on protection means you could miss out on a good opportunity to expand.

What to do instead
Make sure you pay close attention to weekly cost trends so you can easily identify any gaps in the market and fill them.

Keep a close eye on industry news. Pay special attention to platforms you haven't tested yet. The ones that are important to you are those that indicate any general cost-cutting trends that make these platforms more viable.

Another thing to watch for are emerging trends for market changes that you can address in your campaigns. If your traditional customer profile (ICP) is developing new pain points:

Make sure your marketing is capable of solving all problems.
Communicate the development to your executive team so they can consider moving any offers accordingly.
Always try to approach your PPC campaigns with a long-term perspective in mind. This will help you avoid wasting your money and time on mere survival tactics.

Great traders emerge from recession
You've probably noticed that each of the above mistakes should always be avoided, and not just during economic turmoil.

Whether the current situation forces you to adopt new habits or you’ve picked up good habits that will help keep your business on top, the fundamentals of good marketing remain. Keep them in mind whenever you’re navigating news cycles and challenging internal meetings.