It is actually quite rare for the US search engine giant Google to reveal details about ranking factors. But now we have been informed via the official Google blog that https encryption will play a role in Google rankings in the future. Google believes that not only operators whose websites require visitors to provide "sensitive data" should switch to HTTPS .
What is HTTPS?
HyperText Transfer Protocol Secure , or HTTPS for short, is a nurse database communication protocol on the World Wide Web for securely transferring data between server and browser. You can tell whether a website uses this security protocol by the letter sequence HTTPS in the address or URL in the browser.
What should you consider when making the change?
In the next few weeks, Google will certainly give website operators a few tips and tricks to help them avoid any errors when adding Transport Layer Security (TLS). We have already put together some practical tips for you.
Switching from http to https can easily result in duplicate content. Therefore, you should ensure that content is only delivered via one URL. In addition, after switching, all http URLs should be redirected to https via a .htaccess.
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