Grammar in titles and descriptions

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Conversion values ​​(if each conversion has a different value, for example different hotels provide different prices, etc.)
Google recommends setting a target CPA (Cost Per Acquisition) or ROAS (Return On Ad Spend) value from the last 30 days, comparable to other campaigns in your account with similar goals. This will help guide Google's AI in the right direction from the start.

Finally, adjust other settings such as ad schedule, start and end dates, and budget.

Step 3: Customize asset groups
The first item to select is the default logo, which can be used for any hotel within the Performance Max campaign.

Each hotel selected in a campaign automatically becomes its own asset group (similar to an ad group for non-Performance Max campaigns).

Asset group components
Each asset group consists of the following items:

Website URL
Pictures
Logo(s)
Videos
Text caption(s)
Text description(s)
Call to action (CTA)
Google's AI will automatically copy assets from the selected website. However, advertisers must review everything that has been selected. Advertisers can also decide on the combinations used.

Google states that if no video assets are available, it will automatically create them based on other selected image assets.

It is important to review automatically selected resources peru mobile database , as there is always room for error - especially if the website is not up to date. Be sure to check the following items:


The images and videos are up-to-date and of high quality.
Whether the logos are cropped correctly
Whether the CTAs are in line with the website goals
Use audience signals
Advertisers can also create and upload their own feeds for more control. While this can be a bit of a more involved process, it’s better for marketers who want more control over their campaigns.

Another important item to add to your campaign before launching is audience signals . Start by adding any available first-party or customer data that will help Google’s AI find more users who are most likely to book a stay at your hotel.

Other audience signals we recommend adding are Google's "In-Market" segments. Similar to first-party data, these signals direct Google's AI to more users at the bottom of the marketing funnel who are ready to take action.

Finally, before launch, include additional assets (formerly "extensions") like sitelinks, callouts, and prompts to make your ad more visible.

Once these items are created and reviewed, the campaign can be launched!

Google recommends evaluating your campaign's initial performance a few weeks after launch. This is because it allows Google to test, optimize, and account for any conversion delays or lags where customers need more time to book.