Digital maturity in B2B marketing. How is your company doing?

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In an increasingly digital landscape, B2B companies cannot ignore the importance of digital maturity. Investing in technology, new tools, employee training and digital marketing strategies is not only necessary for market survival — it also provides a significant competitive advantage.

According to the study “Digital Maturity: Characteristics of B2B Companies”, carried out by Opinion Box, the Brazilian digital scenario is constantly evolving. In 2023, 75% of companies said they are more digitalized than before the pandemic, and 78% are using more digital tools than in 2020. These numbers reveal the ongoing impact of digitalization, especially in sectors such as technology, sales and marketing, which are leading the transformations.

What does digital maturity mean in B2B?
Digital maturity refers to the level of adoption and integration of digital c level executive with the aim of increasing efficiency, innovation and growth. Companies with high digital maturity not only implement advanced technologies, but also develop an organizational culture that values ​​digital transformation. They are able to use data strategically, improving operations and optimizing decision-making processes.

According to the survey, 65% of respondents consider their companies' level of digital maturity to be high or very high, which reflects the importance of adapting to new digital tools and practices. Among the areas most impacted by digital maturity, 26% of companies point to technology, 19% to marketing and 15% to sales as the most digitalized departments. This reinforces the need for a balanced approach, where technology and communication go hand in hand.

Digital presence: one of the pillars of maturity
Establishing a strong digital presence is essential to achieving digital maturity. Digital presence means being visible and accessible on multiple platforms, such as social media, websites, and blogs. According to the study, 57% of B2B companies use social media as their main digital marketing strategy, followed by email marketing. In addition, WhatsApp is widely used as a communication tool between companies, being the most used channel by 73% of companies and considered the most effective by 40% of respondents.

Benefits of investing in the digital maturity of your marketing
Investing in digital maturity in marketing brings several benefits:

Increased sales: Digitally mature companies can reach new markets and win new customers. By using automation and data analysis tools, it is possible to create more assertive campaigns and obtain better results.

Strengthening your brand: A strong digital presence strengthens your brand’s recognition and reputation. Being present on social media and other digital channels helps companies stay top of mind with consumers.

Trust and authority in the market: Companies with high digital maturity are seen as more trustworthy and leaders in their sector. Sharing knowledge through relevant content, such as blogs, webinars and whitepapers, positions the company as a reference.