Anatomy of an ideal landing page for Google ads

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Do you want to know what elements make the difference in the anatomy of a perfect landing page for Google Ads?
Your potential customers come to your website through your ads while searching on Google, browsing other websites, or watching a video on YouTube.

Your ad is perfect: it's attention-grabbing and relevant to them.

Your customers click on it and arrive at your landing page but, for some reason, they leave - they don't call you, contact you, buy.


Why are they leaving?

The way a page in general and a landing page in particular are designed can make all the difference and cause users who land on it to instantly abandon it or become new customers.

Sometimes it can be difficult to see what exactly is wrong with your landing page.

You may have too many links, your call-to-action button may be too hard to find, or your content may not match the ad that brought users to your site.

This article will help you understand the anatomy of a landing page, based on the type of Google ad that has been used to drive traffic to it.

Landing Page Basics
If this is the first time you've heard the word "landing page" – don't worry.

Below we tell you what it is and what it is used for.

As they say a picture is worth a thousand words , let's go with a great image that introduces the concept.


Anatomy of a Google Ads landing page - Infographic
Okay, now we can continue!

A landing page, as you may have guessed, is not a homepage, although many people can adapt the homepage to the landing design.

Linking your homepage to a paid advertisement is not a good idea.

The first reason is because the purpose of a landing page is to achieve a conversion, that is, to get visitors to fill out a form and/or click on the call to action button.

The purpose of a home page, however, is different.

When someone lands on your homepage, you want them to freely explore and discover your business and/or products.

A landing page should contain as few escape routes as possible, which means fewer links – ideally you should eliminate the menu or navigation bar.

Regardless of the type of ad, your call-to-action button should always stand out and therefore be easy to find.

Prevent your visitors from having to go through the effort of searching for it by browsing or scrolling through your page.

When choosing the design for your call-to-action button, make sure the color matches your website's color scheme while still standing out.

Keep in mind that to achieve conversions, your landing page must offer your visitors something email in french they want.

Your potential customers should be the focus of your design.

Listing the features of your products is not enough to gain their attention.

Your landing page must be convincing, so you need to convey the benefits of your products or services to your potential customers.

For example, let's say someone is trying to start their own ecommerce store and lands on a Shopify landing page.