Acquiring leads is just the first step: turning them into potential customers, and then into clients, involves building a real relationship .
Blendee allows you to deploy effective dynamic audience profiling and segmentation strategies , as well as personalization activities through the use of engines and applications.
Nurturing strategies with first-party data
Behavioral messages , dynamic smart forms and surveys are the basic engines on which a lead generation strategy is based. They allow you to ask for the right information at the right time, making the user himself more “predisposed” to disclose it.
Although collected at different stages of the user’s customer journey, this data is normalized to spain mobile database obtain single, unified views of the customer. Finally, identity resolution processes enable the user to be uniquely known and recognized in omnichannel contexts and from a cross-site and cross-device perspective.
From collection to advanced segmentation with the "Segments" engine, including personalization, the step is short: Blendee allows the implementation of personalized and automated workflows and follow-up activities thanks to the " Campaign Manager " engine .
Personalized content and messages, based on the data collected, can thus be transmitted to the different users and accompany them throughout the customer journey.