Artificial Intelligence as an ally in Marketing for B2B companies

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Many people have long believed that Artificial Intelligence will replace humans in the workplace. However, the strategic use of Artificial Intelligence has revolutionized several sectors, making it a powerful ally for professionals, including those in the marketing department .

With resources capable of deeply analyzing and understanding buyer behavior , B2B companies have discovered new opportunities to boost their marketing actions, increase sales and achieve better results.

In this article, you will discover how AI can become a robust tool for c level executive email list companies in their marketing and sales initiatives.

What is Artificial Intelligence
I bet you've seen one of those futuristic movies where Artificial Intelligence turns against people. Well, a few years ago, it was normal for technology to be portrayed in movies as a distant and not very beneficial reality.

From a fictional villain to a technology that is part of people's daily lives, AI has gained prominence due to its ability to imitate the “ modus operandi ” of humans and has shown many advantages with its use.

In other words, Artificial Intelligence is a technology capable of learning and developing logical reasoning in order to solve problems in a similar way to people. In other words, it has abilities similar to those of humans.

Anyone who thinks that AI is a new resource is mistaken. Quite the contrary, it has been around since 1950 and, over that time, it has evolved significantly, becoming even more intelligent and efficient.

How Artificial Intelligence is being implemented today.
What comes to mind when we talk about Artificial Intelligence ? Just like in science fiction movies, many people associate AI with those classic images of robots. But little do they know that we interact with this technology every day.

After all, AI has even served as the foundation for other innovative technologies that we also use, such as cloud computing and deep learning, as well as augmented reality games.

Check out some practical examples of its application in everyday life:

When we interact with virtual assistants, such as Siri and Alexa;
Facial recognition or biometrics to use smartphones and applications;
When accessing GPS apps, such as Google Maps and Waze;
In movie and music streaming, when recommendations appear according to the user's profile;
When we search on Google, search engines need to understand our intent to present the best content.
Even your social media feeds have the help of Artificial Intelligence to present and organize the content that will be shown.

A study released by Salesforce showed that 56% of people expect offers to be personalized. This is where innovative Artificial Intelligence capabilities come into play to deeply understand consumers’ needs and desires.

Discover in the next topics how this technology enhances B2B marketing actions.

Efficient customization
Thanks to the innovative capabilities of Artificial Intelligence, it is possible to create personalized ads and present them to the right audience. The technology is able to identify patterns, analyze user behavior and show content to consumers with the highest chance of conversion.