Social media. One company has fully integrated these platforms into its marketing, while another is still searching. But where do you start as a marketer? What are the key points? How do you ensure a successful social marketing campaign? Today, in the Infographic Day series, we will provide a glimpse into the use of social media within B2B marketing.
The infographic below was developed by Column Five and Marketo based on the report The Definitive Guide To B2B Social Marketing (pdf). The report focuses on the value and use of social media for B2B marketing. They have included a summary of key points in the visualization.
Blogging
The creators call starting a weblog a good step that B2B marketers can brazil telegram data take in their content marketing strategy. With a weblog, the company shares valuable content with readers, such as developments within the organization, advice and knowledge about the field. A weblog is, as it were, an online business card of the company. The organization shows its expertise to current and potential customers. It is important to ensure that visitors to your weblog can share the articles on social media. This way you ensure more exposure.