The company is an omnichannel

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In addition, the problems of errors when transferring data between systems and overloading the development team were removed. Optical equipment store The company produces and sells optical equipment and measuring devices: microscopes, telescopes, binoculars, night vision devices, laser levels, endoscopes, electrical measuring devices, various sensors, etc.

In total, more than 10 thousand SKUs. We have already written about how the storage of product data was organized and how it has changed over time. The current version of the peru mobile database custom PIM system is an analogue of PostgreSQL on Bitrix, which stores products, their descriptions in different languages, descriptions for different sites (B2B and B2C, mono- and multi-brand stores), instructions, certificates, images, product properties, warehouse/salon addresses and other information.

The administrative panel is used to manage this array. Construction marketplace retailer. Buyers can make a purchase in any way convenient for them: through a contact center, website, mobile app or store.

The company has created a system of free user services that help customers solve problems at any stage of repair, as well as a knowledge base with advice, instructions and materials from experts.

As is often the case, much of the work involved in managing media and product information was done manually. It was slow, labor-intensive, and error-prone. The implementation of the PIM system allowed us to consolidate data in one place, get rid of a significant amount of routine manual work and errors.

But most importantly, partners received convenient personal accounts for working with the supplied product range. Automation and reduction of time for data processing allowed us to expand the range.