Instagram is no longer just a platform for sharing photos from brunch or #OOTD posts. It’s where people get the latest news, find new products and get buying recommendations. In other words, it’s a gold mine of information to understand your audience better. And Instagram social listening helps you dig into it to uncover valuable insights about who your audience is and what they want.
In this post, we take a deep dive into the art of socia student data l media listening for Instagram. We explain why it’s important, how it works and how to build an Instagram social listening strategy. Let’s get started.
What is Instagram social listening?
Instagram social listening is the process of tracking relevant conversations on the platform. It involves listening in on conversations about specific keywords, topics, hashtags and competitors. This helps you extract valuable insights to inform other aspects of your Instagram marketing strategy.
Not sure what to post? See what your followers are buzzing about to get inspiration for new content ideas. What memes are they sharing? What topics are they discussing?
Similarly, these conversations help you:
See what your competitors are doing
Guide customers on their path to purchase
Identify potential customers and influencers
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