Does the social media influencer really care about the topics they post about? Are those topics an important part of their life? Unless the social media influencer is a talented performer, most users and brands can see right through faked passion and interest.
Authentic influencers live and breathe their area of expertise—it’s not only how they make money, it brings true joy and value to their lives.
Engagement with followers
Look at how the influencer interacts and engages with their followers. Do t chinese student data hey passionately talk about common interests or do they brush off comments and DMs from followers?
Showing authenticity with social followers involves engaging with them, whether that’s by liking comments, replying to comments or even using user-generated content (UGC) in posts.
If an influencer isn’t building an emotional connection with their followers, they likely aren’t putting their authentic selves out into the world—and a partnership with them could harm your brand.
Why authentic influencers matter
Why should your brand prioritize influencer authenticity? Appealing directly to consumers is a major reason, one that helps increase influencer marketing return on investment (ROI).
Authentic marketing with influencers not only captures your target audience’s attention and gives them what they want, but it also has several other benefits like enhancing your credibility, increasing engagement with followers and creating meaningful relationships with consumers. Who can say no to that?