Invest in email marketing

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We’ve analyzed why content is essential for growing your eCommerce business, but now we need to find a way to distribute that content to potential customers. Email marketing is a great channel, and the best part is that you need email marketing software to kickstart your email campaigns.

Specialized email marketing software can help you optimize your campaigns, capture leads austria mobile database through landing pages and opt-in forms , and create a high-converting email marketing journey.

Using a custom responsive template , you can create an email design that combines your best-performing content, your social media channels, and other valuable tips and news you want to share with your audience. It's that easy, literally.

Pro Tip : A great strategy for eCommerce brands is to set up email automation for specific actions of their customers. In addition to the newsletters you can send to your customers, you can set up cart abandonment emails or other behavior-triggering emails to focus more on generating additional revenue for your business.

Experiment with advertising
Organic traffic can get you far, but advertising can get you there quickly. The only caveat is that if you want to prioritize this channel, you need a lot of budget. Trial and error is a must when it comes to advertising, and you need to be prepared to spend a lot of resources on content and ads.

However, many eCommerce brands thrive on ads, so you could soon be one of them. First, you need to understand where your audience is and what type of content is best to grab their attention. This could be a visually pleasing image, a product demo video, or an infographic showcasing the benefits of your product or service.

Most brands prefer Instagram and Facebook because of the targeting algorithm, while TikTok has been gaining popularity recently due to its lower ad costs. Google is another beast for advertising, where you can place your ads as a “search result,” as a display ad, or even as a YouTube intro video.

With paid advertising , the possibilities are endless and you should experiment if you want to see faster growth for your eCommerce business.

Invest in outreach and link building
As we mentioned earlier, building a strong relationship with your audience is essential to growing your business. A high-authority website is a must in this situation, and to create one, you need to build links that drive traffic to your content.

You can do this through cold outreach, which can be a great way to connect with like-minded people and collaborate. Although outreach can be intimidating for many people, it is beneficial for both parties because you can use it to build links to your website or form partnerships.

Extra exposure that points back to your products or services is essential to take your brand to the next level and increase sales. You can take advantage of special discounts , for example, which you can offer to your partners to share with their audience. You can start an affiliate program that will help you add another source of income to your business.

Create a social media presence
Most people have at least one social media account, whether it’s Facebook, Instagram, or LinkedIn. Being online is an absolute must for e-commerce businesses looking to build a deeper connection with their target audience.

However, building a following on social media can be challenging, so it’s essential to focus on channels that have value for your type of audience. For example, if you’re in the cosmetics business, Instagram would be a great channel for your business. Posting QR codes (created using any of the best QR code generators ) linking to product pages can help further increase sales.