During the global pandemic

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“ Work on the added value of your newsletter and clearly write your editorial promise ,” advised Jean Abbiateci, Founder of the Bulletin newsletter, during a workshop on the professionalization of the newsletter as part of Médias en Seine. According to him, an effective landing page also allows you to gain visibility and encourage sharing . Inserting calls-to-action encouraging the sharing of the newsletter also allows you to easily gain readers . A growing subscription model but showing its limits Monetization models like Substack’s have been all the rage for several years.


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any journalists left the newsrooms of major media outlets engineer database to join the “ Substackerati ” community . To attract readers, creators can make part of their content visible, or an example of a past newsletter. If they like the content, readers will not hesitate to subscribe to have access to future newsletters . A good way for authors to build their community and then get paid. Source: thebigwhale.io Features that the platforms do not hesitate to highlight. “ It's been a year now since I left my full-time job to throw myself into Tangle.


Today, we have over 5,500 paying subscribers. That represents about $300,000 in gross annual revenue… it's the best-paid job I've ever had. ” can be read in a testimonial on Ghost . However, gaining subscribers can sometimes be an obstacle course for some creators, especially when it comes to younger generations. According to the Digital News Report , published by the Reuters Institute, the average age of a subscriber to a paid news source is 47 years old , no less. For Marie Dollé, it is less a problem of substance, but of form: “ based on archaic technology, newsletters have difficulty integrating into more complete experiences while, precisely, younger audiences are looking for richer interactions like the formats they consume on TikTok ”.