Highlights product aspects or services, according to previous category selection.

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Snippets make sense when you know that your potential customers respond to certain aspects of your portfolio. A travel agency might be able to point out attractive destinations. A service provider might be able to point out special skills.

Keep your snippets free of promotional text and offer real information. Snippets work best as a real asset alongside your advertising message.

Example of a snippet asset

Source: Google Ads Help

#4 Assets with additional information
generally highlights further information about your products and services
without users having to click through to your website.

Are there certain features of your company or your services that zalo database are unique? Use them to convince potential customers and think about which brief details you could use to enhance the ad text and make the ad more convincing. Use all of your unique selling points!

Assets with additional information are > an additional line of ad text that is divided into short sections (snippets) of up to 25 characters. < The ad title remains the center of attention because snippets are not underlined with links.

Focus on standard services, such as no contract commitment or free shipping . And mention aspects that are new to the user. Duplication with the ad text is counterproductive. If the ad already contains all the relevant information, the extension will not be displayed.