A combination of paid marketing and organic growth is the best way to build a social media brand. Use social ads, sponsored content or boosted posts to improve reach. As a rule of thumb, social media budgets have averaged around 14% to 15% of marketing spend since 2021.
Plus, partner with influencers to tap into their engaged followings and create unique content that positions your brand alongside trusted personalities.
Genuine first-person endorsements count for a lot on band data social media. It’s not about selling a specific product or service or even imprinting a brand identity on viewers. It’s about developing a direct relationship with customers.
From a 9.7 billion USD market value in 2020, influencer marketing grew to 16.4 billion USD in 2022. Even without explicit endorsement, a brand sponsor can insinuate itself into the consciousness of viewers with the right kind of social media placement.
Influencers and creators come in all shapes and sizes, leverage an influencer platform to find the right one that aligns with your brand and target audience.
13. Monitor your engagement and strategy
Regularly assess your metrics and find out what content and which platforms are delivering the best results. Are GIFs popular with your customers or do they prefer video content? Are you getting engagement from your target audience, and are you hitting your SMART objectives?
Most social media platforms offer built-in analytics to monitor your post performance and social media campaigns. These include impressions, clicks, shares, likes and comments, all of which can also provide audience insights.