4. Use employee advocacy tools to reduce risk from in-house posts

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Take Message Spike Alert notifications connected to Sprout’s Smart Inbox. When incoming messages across your social platforms exceed the hourly average, you immediately get email or mobile push notifications. Plus, you can customize the tool’s sensitivity settings to ensure the protocol is appropriate for your team.

A screenshot from Sprout's platform that demonstrates business owner data message spike detection. In the screenshot, the Smart Inbox features a message alert that reads: We started detecting a spike 5 minutes ago.
Something we believe wholeheartedly at Sprout is that a brand’s employees are its greatest superpower. When your employees share your content, they amplify your reach and give you a powerful endorsement. However, even the most well-meaning employees can tip public favor against you by saying the wrong thing.

By using employee advocacy, you empower your employees by providing them with pre-approved social messages to share. These message ideas help you maintain a consistent brand voice and enable your employees to comply with your brand guidelines. To that end, you’re able to restrict the available social networks your content can be shared on, too—decreasing your risk of liability even further.

A screenshot of Sprout's Employee Advocacy platform where a post is being curated for employees to share.
Sprout’s Employee Advocacy platform enables you to put all your shareable content in one place so employees can quickly and easily post to their social networks. Whether your goal is to drive brand awareness, generate leads or attract top talent, advocacy can make a measurable impact, while reducing the risks that come with employees’ individual social media use.