The right Instagram hashtags can get you in front of the right audience.
Your target audience should have interests relevant to your brand and/or industry. This also means that they would use or follow hashtags relevant to the industry.
It’s your job to make sure that you use those hashtags car owner data so that the right people can discover your content.
Make the most of Sprout’s Listening tools to discover topics and hashtags that your audience frequently mentions. You’ll be able to get a detailed breakdown of the conversation and engagement volume for each hashtag. So you can discover hashtags that are popular with your target audience and use them in your Instagram posts.
Sprout Social Listening dashboard showing a conversation overview of the top topics and hashtags along with respective stats
For location-based Instagram targeting, you can make the most of the platform’s geotagging feature. Geotagged posts and Stories show up in searches related to the location. So this feature can significantly enhance your post visibility with the right audience.
In other words, people interested in content or events captured at those locations will be able to see your posts in their search results. Since the content is relevant to them, there’s a good chance they will take the time to view it and even engage with it.
See how Adidas Originals adds the Coachella geolocation tag in the following post. By adding this tag, the brand improves the chances of its post showing up in searches about Coachella.