With the explosion of the internet, many people and companies started to think about setting up an e-commerce business.
And don't get us wrong: the idea is not bad at all. After all, the e-commerce market grew 12% and generated revenue of R$53.2 billion in 2018 , according to Ebit/Nielsen . For 2019, the expectation is for growth of 15%, with sales of R$61.2 billion.
However, setting up a successful e-commerce business goes canada phone numbers list far beyond putting a website online. It is knowledge of the market and strategies that make the difference between those who achieve success and those who waste time and money.
1. Choosing the platform
The first point to consider when setting up an e-commerce is choosing the platform . Magento, Vtex, Loja Integrada are just a few examples of technologies that you can find on the market.
The decision will depend largely on your investment, goals, and e-commerce proposal . If you want to sell on Marketplaces , for example, consider a platform that integrates with these channels. This will make management easier and help you be more productive.
Now, if your store is small and you intend to keep it that way for a few years, it may be more interesting to invest in a smaller technology.
Furthermore, it is worth mentioning that the implementation of an e-commerce normally involves two different companies : the one that owns the platform technology and the Digital Marketing agency .
The agency will be responsible for configuring payment methods, transactional emails, registering products and creating the store layout.
It is important to be aware of this process so that you don't get a surprise along the way, or discover that you can't set up an e-commerce site on your own when it's too late.
2. E-commerce promotion
No matter how good the platform you choose, your online store won't sell on its own, even if you already have a physical store and a brand that has been on the market for years.
Investing in Digital Marketing campaigns, such as email marketing , Google Ads and social media is essential for the store to make money and grow .
Furthermore, working on e-commerce SEO and investing in Content Marketing are strategies that will make all the difference to competitiveness in the long term.
Therefore, when thinking about setting up an e-commerce, be sure to consider these investments.
3. Store and process management
Finally, setting up an e-commerce business also requires internal organization within your company. Even if it starts small, you will need someone to keep an eye on your inventory and provide customer service through digital channels.
Keep in mind that building a reputation is very difficult. However, damaging your brand image is something that can happen with just one slip-up.