Since many are looking for buying inspiration, marketing on Pinterest is a powerful way to reach new customers.
A Pin on Pinterest from the brand MeUndies featuring a white fluffy dog wearing a bandana that has a shark pattern, while the dog's owner wears matching pajama pants.
Benefits of marketing on Pinterest
Adding another platform to the mix is no easy ask. But using Pinterest facebook data comes with benefits that make it worth the additional effort. To name a few:
Boost brand awareness
Every month 460 million people use the platform, so there’s an active audience waiting for you. Crumbl Cookies discovered this recently: In less than a year, they grew their Pinterest following from 7,000 to 1 million.
A screenshot of Crumbl Cookies Pinterest page where their profile picture and cover image are clearly branded images featuring their logo and cookies.
Drive people to your website
Pinterest is a popular discovery platform for shoppers looking for inspiration or new products. In fact, 80% of weekly users have discovered a new product or brand on Pinterest, according to the platform.