Where to start with viral marketing

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2. They’re timely
Trends come and go.

Although viral marketing campaigns have the potential to leave an impression on customers or the public, people have short attention spans for hot topics and trends. By the time one trend blows up, we’re often looking for the next craze.

Brands should be wary of trying to repeat viral campaigns or exhaust a popular trend. Just because something’s hot now doesn’t mean it’ll have staying power for years to come. It’s the reason why brands aren’t still parodying the “Harlem Shake” or “Gangnam Style.”

3. They’re bold
Bear in mind, there’s an inherent risk involved with vira ig data l marketing campaigns and tactics.

Going viral means doing something that grabs the public’s attention. That doesn’t happen by accident, nor does it happen by playing it safe.

For example, Liquid Death’s initial commercial and campaigns like their Tony Hawk collab are bold, and hard to scroll past.

Not all viral marketing campaigns are controversial, but they tend to be out of left field.

And with that, we uncover the big potential downside of viral marketing: going viral for the wrong reasons. Remember Kendall Jenner’s infamous 2017 Pepsi ad?

As highlighted in our list of social media trends, marketers want concrete results from their investments in social media.

This means that going viral is a benefit—not a replacement for a scalable social strategy.

Even so, all brands can benefit from tapping into what audiences are buzzing about and reacting in a way that fits and furthers your brand identity.

If nothing else, all marketers should have a handle on what makes social content shareable.

Here are our six tips for marketers looking to produce viral, share-worthy content and increase their visibility on social.