Types of Wholesale Distribution Channels

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They sell directly to consumers for consumption and not for resale. Retailers are for-profit businesses that need to search for the best wholesaler or distributor to provide the right product in the quantity required at the right price. Retailers buy products in bulk and sell them in small quantities to the customer at a higher price.


For wholesale distribution, depending on the product and target audience, any one or a combination of the distribution channels mentioned below would work for your business. What channel works for your business may not give the same results for other businesses. You must choose the best distribution channel suited for your unique business needs.

The various wholesale distribution channels are:

Retailers: The sale of the product is the responsibility of the intermediaries like lebanon phone number list retailers who own a brick-and-mortar store or a franchise.
Direct Mail: Marketing to consumers directly through catalogues. This requires wholesalers to maintain fully functional marketing and customer service departments.
Telemarketing: Telemarketing focuses on marketing directly to consumers, but wholesalers would require a much bigger investment in terms of workforce. It also involves capital investment, like hiring a call center facility and training staff for telesales.
eCommerce: Your website is another channel to sell to your customer directly. eCommerce has made selling products online easy and provides a way to serve niche markets.