Top sources of customer review data

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Customers leave product and brand reviews on almost all social platforms. What’s important is that you decide which ones are most relevant to your business. Ask: Where do your customers mostly go to express themselves?

To get you started, here are some popular ones, which loan data you can also track with Sprout.

Facebook
Facebook reviews or recommendations are where customers share their experiences with you in detail. These are visible on your business page and appear in the user’s news feeds when they ask for recommendations.

Screenshot of Facebook reviews that need action in the Sprout Social platform. All the reviews are pulled into a streamline, single stream.
Yelp
Yelp is a popular platform where customers write about their experiences with local businesses, as well as make reservations or purchases.

Screenshot of Yelp reviews that need action in the Sprout Social platform. All the reviews are pulled into a streamline, single stream.
Google My Business
GMB is another popular platform for local businesses to gain customer feedback. Regularly updating your content and information on the platform also helps your search rankings.