Sorting leads based on how warm they are.

[shaownhasan]

Here are some examples of audience analysis automation:

Segmenting email audiences based on how they interact with emails.
Targeting ad audiences based on their past loan data interactions with your brand, and how close to a purchase they are.
Demographics of your audience on social media like age and location.
Workflow automation
All automation improves day-to-day processes. But there are automation tools and features specifically built to streamline team and individual workflows.

“Marketing automation allows you to build workflows that span across different teams’ domains.” Cam explains. “For example, you can build a lead scoring model that will surface prospects that have been qualified by the marketing team to be passed to the sales team for follow up. These types of workflows and processes create a shared framework that marketing and sales strategies can be built around.”

This can be as small scale as alerting team members when tasks have been completed in a project, or as large scale as ensuring top team efficiency.

Here are some examples of workflow automation:

Project management tools that automatically alert team members when projects have been updated, completed or added.
Social media content tools, like Sprout’s Message Approval Workflows, that aid team collaboration and content approvals.
Social media management tools that provide visibility into messages that have been responded to, or automatically send messages to the people and teams who need to see them, like Sprout’s Cases.