Cross-platform and cross-device accessibility is a must

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When choosing your automation, only choose those that allow cross-platform and cross-device accessibility. That means you can use it on different browsers, operating systems, and devices.

The experience should be the same everywhere, without the need to tweak settings. Imagine if customers can only open your emails on a desktop device. That means you lose over 55% of internet lebanon number search traffic coming from mobile devices.

5. Give subscribers some control
The marketing team will collect leads as a standard practice. But not everyone on that list is interested in what you have to offer. Bombarding those audiences with emails can backfire on you.

As we've already said, they might send the emails to spam or junk. You don't want to be annoying either. Who knows, on a bad day they might leave a bad review about how pushy you are. So, giving customers a bit of control includes: -

Offering an easy opt-out option. Knowing a reason why they want to leave is great. But don't pin your departure on answering lengthy questionnaires.
Allow customers to choose their preferences. For example, they may only be interested in specific information.
Send sunset streams to prompt them to take some kind of action, including quitting
Get feedback on the type of information they would like to receive. It provides great details that can help with proper segmentation. Additionally, these insights will help personalize communication.