Digital fragility, consolidation… and fragmentation of offers

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She does, however, mention the need for "radical transparency" from now on, to counter the loss of trust that the media has been facing since the Cambridge Analytica scandals, the US elections and the continued spread of fake news.


GAT (Automatic Text Generation) can be used by the media oman mobile database to not only offer a single version of a text, but to adapt the text to different audiences. Berkshire Hathaway's annual data could thus be presented differently to an audience of financial experts, students or non-professionals, and can help reach new targets. The media can also strengthen their relationship with the audience through messaging platforms , which will concentrate, like WeChat, more and more features, with a significant challenge of monetization thanks to a personalized service.

In the same vein, the emergence of ephemeral editorial offices and highly targeted limited editions for a single event will make it possible to reach specific targets and offer effective advertising models. The return of newsletters and podcasts, but also the evolution of mixed realities, make it possible to reach a niche audience, and “One to few” models will continue to grow, with journalism transforming into a real “ service ”.