Aarrrr Sales Funnel

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It is worth mentioning the funnel of sales. For example, Aarrr is the first letters of the five key groups: acquisition (attraction), activation (activation), retention (preservation), referral (recommendation) and revenue (income). This English abbreviation is facilitating the Internet search for additional examples.


With regard to KPI, it is important to keep in brazil telegram data mind that it is worth concentrating on one or two KPI for each stage of the funnel at a specific point in time (the corresponding stage in the sales funnel). This does not mean that other aspects are not important, but this approach allows you to maintain the maximum focus and focus on improving specific aspects.

Choosing one or two stages of the funnel for work, you will ensure the uniformity of the information field for the entire team. This avoids overloading a large amount of KPI and allows you to cooperate more effectively on specific tasks and improvements.

Attraction
Let's deepen in the detail. If your goal is maximum growth, that is, increasing coverage and attracting attention to your business, you should focus on the KPI attraction, account for the number of persons and those who interact with your message.

Engagement

Conversion
In talking about conversion, we see how many people interacted. This can mean ordering goods or answering your question.