Social media continues to keep people busy. This was once again evident on Thursday from a full room at The Social Conference 2012, organized by Emerce and Krem. Of course, many open doors were kicked in by the speakers, but every now and then you are surprised by the creativity of people. And what's more, conferences about social media offer you a great opportunity to stay completely up to date on the latest social media figures (if you don't know them yet).I would like to discuss the interesting lecture of Olivier Blanchard . Although Olivier has also made many, by now, well-known statements, such as 'mobile is growing', he shows figures that are certainly interesting to look at and have not often been shown in presentations that I have seen.
Internet usage & devices
In 2006, 18% of the entire world population used social media. In 2011, that was 35%, a tremendous growth. It is even more interesting to see the proportions between the various devices that are used for internet. It is clear austria phone number list that in 2013, more laptops will be used than fixed PCs. In a way, laptops are replacing desktops and tablets are replacing laptops.
E-commerce & Mobile commerce
The e-commerce market will continue to grow happily in the coming years, that will not surprise you. What is interesting to follow, however, is the development of mobile commerce. Where in 2010 this only made up 1% of the total e-commerce market, it is now already 7%. An enormous growth, I myself had also estimated this to be lower.