The Magical World of Crowdlinks: Secrets of Successful Website Promotion

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To promote websites to the top of search results, SEO specialists use a variety of tools. For example, SEO specialists' arsenal includes crowd links. We tell you what they are and how to work with them.

What are crowd links?
These are URLs that fit most organically into user comments on social networks, forums, review sites, and other popular resources. Crowd links can also be called native mentions of products or services.

As an example, let's take a forum where users discuss relationships between spouses, issues of raising children, problems in setting boundaries with relatives, etc. A message may flash in the flow of comments, the author of which recommends a competent psychologist. Such an unobtrusive mention will be a crowd link.

If the information is presented "head-on", the forum moderators can simply delete the comment. However, if crowd links are used correctly, they prove to be a good promotion tool. Let's see what tasks such links solve.

Evaluated the results of promotion using crowd links

*Evaluated the results of promotion using crowd links

What are crowdlinks for?
The translation of the word crowd helps to answer this question. The main task that crowd links solve is to increase the number of mentions of the company and its products among a LARGE audience.

Let's see how this works when promoting a website. Crowd links help:

Increase the visibility of the site in search results. The more actively a web resource is mentioned on other sites, the more often it appears in search results, attracts more traffic and moves to the top faster.
Improve the site's link profile. Crowd marketing allows you to get the most organic backlinks . As a result, the site forms a beautiful link profile that Yandex and Google like.
As a rule, crowd links are recommendations, and therefore search engines have no complaints about them. The main thing is to comply with certain conditions. A quality crowd link has nothing to do with spam, is placed on a thematic site and lithuania whatsapp data does not lead to a site whose content violates current legislation.

That's not all! Crowd links also effectively solve marketing problems, such as:

Neutralize negative feedback. Reviews come in different forms, including negative ones. Crowd links help neutralize negative feedback and correct the situation.
Increase brand awareness. The more often the target audience sees subtle mentions of the company and its products, the better.
Create a positive image. When positive comments about a brand appear on authoritative resources, it benefits its reputation.
Important: Before you start using crowd links, you need to make sure that the product is really high-quality. If the product/service leaves much to be desired, then even the most competent work will not give the desired result.

Who is crowd marketing suitable for and who is it useless for?
Natural links are actively used by many specialists. Among them:

SEO specialists;
Internet marketers;
SERM specialists;
PR managers;
integrated marketing specialists.
In addition, crowd links are in demand among business owners who independently promote themselves on the Internet.

However, in a number of situations, using such a tool is inappropriate. Let's list who should abandon crowd marketing and choose other options:

Narrowly specialized companies. Companies that offer specific products do not make sense to promote themselves through social networks and other sites with high traffic.
Suppliers of popular products. If a company sells popular products, such as inexpensive clothing, crowd links will not help it stand out from the competition.
Organizations from the B2B segment. The specifics of this sphere do not imply searching for clients on social networks or entertainment portals. In the B2B segment, customers are "found" on tender platforms, come through word of mouth, learn about a specific company through the media, etc.
Contractors who provide situational services. As an example, let's recall the rental of umbrellas for events. Such a service may be urgently needed if it rains on a holiday, contrary to the forecast. If the event organizers thought about weather surprises in advance, they will not search for information on forums, but will look at what the top search results offer.
Companies with a small target audience. A bakery that is visited by the same people in a particular area does not make sense to engage in crowd marketing.
Owners of websites with shortcomings should be put into a separate category. Visitors who follow crowd links may be put off by slow loading or an outdated interface. Before attracting an audience, all shortcomings must be eliminated.

Now let's move on to the next topic and figure out what advantages and disadvantages crowd marketing has.