Christmas figures 2010-2011 (Christmas 2011: European Assessment, Centre for Retail Research)
1. John Lewis offers the ultimate Christmas experience
The online-only shopper is in the minority, also at Christmas. The consumer wants to choose the channel themselves: physical store, internet or mobile. More and more consumers therefore shop cross-channel ; armed with their mobile in the store, compare prices of other providers, take a good look at the product on the website at home, order and then pick it up in the store.
The customer journey of the Christmas shopping consumer is therefore complex. The British multichannel retailer John Lewis understands this like no other and offers the consumer the ultimate Christmas experience canada phone number list They have hung the same Christmas decorations everywhere; Facebook, Twitter, website, mobile site and TV commercial. In the period before Christmas there is also free public Wi-Fi in the stores to facilitate the ultimate Christmas experience.
2. Feelunique.com starts Facebook Christmas Shop
Facebook is the hangout of many customers of the British cosmetics e-tailer Feelunique.com . Especially for Christmas, the e-tailer has created a Facebook Christmas Shop to entice the Christmas-shopping consumer here too. When clicking on a product, the customer comes to the product page within feelunique.com and can place his order there.