ASO - what is it and how to promote an application

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ASO (App Store Optimization) is the process of optimizing an app's page in app stores such as the App Store and Google Play to increase its visibility and installs. It is similar to SEO for mobile apps, but takes into account the specifics of mobile platforms.

In this article, we will look at what ASO is, what factors influence its success, and how to properly optimize an application.

What is ASO?
ASO helps your app rank higher in search hong kong whatsapp data and app store recommendations. The higher your app ranks, the more users will see it, install it, and possibly start actively using it.

ASO tasks:

Increase organic traffic (installs without ads).
Increase the visibility of your app in the store.
Improve conversion from app page views to installs.
Why is ASO important?
90% of users search for apps through store search. If your app is optimized, it is more likely to be found by potential users.
Reduced user acquisition costs. Organic traffic through ASO is cheaper than paid advertising.
Improved user experience. A clear description and attractive screenshots help to better convey the value of your app.
Key ASO factors
1. Title and subtitle

The app name is one of the most important ranking factors. It should be short, clear, and contain keywords that describe your product.

Example: Title: "Fitness Journal: Workouts and Nutrition." Subtitle: "Track your weight, calories, and workouts every day."