Facebook Chief Operating Officer Sheryl Sandberg, who previously worked at Google and helped create the huge success of AdSense, says her mission is to get every business on Facebook. That’s why Facebook is going to offer $50 worth of ad credits to 200,000 small businesses. For now, it’s just in the US, but if she follows Google’s model, it will soon be rolled out globally.
“Facebook's real business is word-of-mouth marketing at scale,” Sandberg told USA Today . Facebook also introduced a new metric for it this week: 'People talking about' .
A into the added value of Facebook for small businesses finland phone number list This showed that 47% of small businesses with a Facebook page, get more traffic to their website. In addition, it turns out that 48% indicated that these new visitors were converted into customers.
Carolyn Everson is the Vice President of Global Advertising Sales at Facebook, where she leads the global sales team across top strategic accounts and top advertising agencies. She also leads media strategy, advertising sales and account management for Facebook. According to her, Facebook is only in the first 1% of its business journey , see the video below.