Organization of research for Russian manufacturers

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Russian enterprises are forced to conduct marketing research in conditions of insufficient financial, managerial and time resources, on the one hand. Foreign manufacturers have long calculated the cost of developing new markets, the methods of their study have long been known and tested by them in regions comparable to russia whatsapp data in scale, the time that must be spent on marketing research is well known. Russian enterprises are faced with the urgent task of conducting research using methods that allow them to obtain high-quality results with little money in a relatively short time.

research is the testing of hypotheses

Market research is necessary in order to say what products and in what quantities to produce, how and to whom to sell them.

Realizing the purpose of the research, the manager usually sets tasks for those people who will study the market. This task is quite specific. There is a certain volume of products that the enterprise must sell for production to be profitable. But it would be a mistake to consider the purpose of the research to be finding out whether it is possible to sell the required amount of products. The task of the research should be to determine what needs to be done to sell the required amount of products. Then the researchers will pay attention to what qualities the products must have so that they are bought.

This approach can provide a solution to another important task - determining the principles of building a distribution network. The researcher will look for the answer to the question "how to sell" not only in the product itself, but also in the methods of its promotion to the market. In this case, he will not only be able to describe the existing market infrastructure, but also determine the optimal distribution channels.