Social media is mostly slow media
Antal de Waij of Engagement media tells more about the practice of social media. He sees that the most successful organizations with social media are also good at marketing because it is essential for both to know your target group well and to know what keeps them busy. He makes it clear that social media is mainly slow media . "Expect twelve to eighteen months to build a fan base." He also sees a "permanent beta status" emerging in companies, where things are constantly developing. To find out what your customer likes, you can use crowdsourcing excellently: "Don't have your website tested by a technical agency anymore, but ask your customer for feedback."
He also notes that it is becoming important to make agreements within the organiz macedonia phone number list ation about who is allowed to respond to what or participate in discussions, when it comes to social media. "Create a decision tree that makes this clear to all employees." De Waij is pragmatic in his tips: "Simply communicate to your employees with a sheet of paper on your coffee machines that you are going to work with social media." Although I do wonder whether companies do not underestimate the expert knowledge that many employees have already built up with social media.