Video as part of the whole
What I find important in a short promo video is whether the video really adds something to the rest of the page in terms of experience. If you were to unravel a page in terms of experience, then every element should contribute to the ultimate goal. This could be online fundraising, but also information transfer or engagement of visitors in (online) activities. In terms of content, you pay attention to the text, the images and the video. In terms of layout, you look at the positioning of the various elements and how they are presented in terms of style and color. The Obama case is still a good example when it comes to usability . That is to say: playing with images, video, text and use of color.
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This homepage looks good. It contains a short introductory film that forms a building block for your understanding of the cause and the organization. In addition, you will also see textual explanation and visual explanation through the background that they use. That this is a non-profit organization is quickly clear through the text and the prominently present donation button. In my opinion, the site has passed the blindfold test ( as described in the book Verleiden op Internet by Aart Jan van Erkel ). malaysia phone number list A visitor who comes to this website for the first time will immediately understand where he has ended up and what he can do on the website.
War Child
War Child has created a video gallery called We Are War Child . Several people explain in short videos what their involvement with War Child is. They range from graphic designers to the director, the beneficiaries of War Child and the children in war zones. On the one hand, the videos seem to be intended to arouse sympathy for the organization and its people. On the other hand, they are intended to arouse understanding for the work of War Child. Too bad the call to action is below the fold…
Hivos
Hivos has a very strong introductory film that explains what Hivos stands for. For a free, fair and sustainable world, as they so beautifully put it.