After the Beijing Winter Olympics, ice and snow sports and ice and snow tourism have gradually come into the public eye. In 2022, the number of people participating in ice and snow sports nationwide reached 346 million, and the participation rate of residents reached 24.56%.
Since the beginning of this year, with the introduction of policies one after another and the 9th Asian Winter Games to be held in Harbin, the ice and snow economy has attracted a lot of attention again.
In the 2023 ice and snow season, the number of ice and snow leisure philippines phone number list tourists in my country has exceeded 385 million, and it is expected that in the ice and snow season the number will exceed 500 million.
Looking at the entire society, the rise of ice and snow tourism is due to the overall environment where consumers' leisure demand is greater than business travel demand, and the recovery of service consumption is better than the recovery of commodity consumption.
The ice and snow economy has the characteristics of a long industrial chain, a large diversion effect and high social benefits.
Since ski resorts are generally located far away from urban areas, transportation, accommodation and ski tickets are the bulk of the expenses in ice and snow tourism, compared to ski resort tickets, and they are expensive, resulting in a higher average price per customer for ice and snow tourism and a more significant amplification effect.