in a number of phases, in which the consultant helps the client to structure the project, formulate concrete steps and then execute these steps together with the client. In this process, models are consciously or unconsciously used to work out each phase and report on it. The conclusions from each phase then form the basis for the next phase.
The question that arises is whether these phases of the process are different when using Social Media and whether the content of each phase is also different, or should be. In short, which method should the consultant use to bring the project netherlands phone number list to a successful conclusion? In the case descriptions we have assumed a method that is recognizable in both the consultancy practice for product development and for communication; a communication strategy is developed from an objective and then the ideas are elaborated into a concept and a means/media mix. Finally, the implementation, introduction and evaluation based on measurements follow.
How did it go in our cases?
Let's start with the objective. 7 of the 15 cases had learning as their primary objective and in 13 of the 15 cases no objectives were formulated with regard to social behaviour within the medium. There were objectives or expectations of what the medium would yield for the organisation in terms of awareness, turnover, involvement and activation, but in most cases it was unclear in advance how much of which behaviour of the users should lead to the organisational objectives.
This presented us with a problem. We had defined success as the extent to which the objectives were met, but without objectives you have no success. Related to this is the question of what you actually mean by social media, because if you want to identify success factors you first have to know what it is. So we started by drawing up definitions.