There are many opportunities for local online marketing. This article describes four of them.
1. Search engine marketing
There is much to be gained for local marketers in both SEO and SEA. Google increasingly shows local results, including a 'map' on the right side of the results page. The result is that fewer and fewer results remain above the fold of the page for non-local results. And of course you can target PPC advertising (paid advertising) to a specific region. This allows you to determine the exact radius around a store in kilometers. This is an interesting option specifically for advertising on Google, since the search volumes are large enough here. Also in Middelburg or Winterswijk. Search engine marketing is an interesting way to reach new, local customers. And the chance of an action from the prospect is relatively large, since the search behavior is often targeted ('I am looking for a plumber in my area').
Especially for local online marketing it is interesting to look at alternatives to Google new zealand phone number list such as De Telefoongids / Gouden Gids . In the area of regional search the market share of this site is relatively large (in other areas the site has no business). Marktplaats can also offer an interesting alternative with Admarkt Topadvertenties . The principle is the same: you only pay if the visitor clicks on the advertisement and you can determine the budget yourself.
Detelefoongids.nl, an interesting alternative, specifically for local online marketing.
2. Online advertising with location (GEO targeting)
Online advertising on location is interesting, especially on the 'high traffic sites', such as Facebook and Hyves. In the Netherlands, Hyves has by far the largest reach. The advantage of advertising on social networks such as Hyves: you determine the budget yourself and you can determine exactly what the result of the advertisement is.
At Hyves you can advertise via hyverteren.nl . You target by region or place name or even by postcode (including radius around it). 'You can advertise more specifically, even in small places', says Tim Besselink, product manager Hyverteren. Besselink: 'And you pay a fixed amount, namely one euro CPM, and it doesn't matter how much targeting you add. This allows you to advertise extremely specifically, and you get clear statistics with which you can see who clicks. In addition, you can easily optimize your banner by viewing the statistics. Finally: you have 100% control over your budget.'