How to do PPC in SMEs: CPC data at city level

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Let's say you're promoting an online store that sells organic foods.

We will use this example term as a seed keyword for the research.

To increase your chances of reaching users who are likely to make a purchase, you could also use words like "buy", "cheap", "delivery", "near me", etc., in the broad match section.


How to do PPC in SMEs: with Keyword Magic Tool
Be sure to take advantage of the “Exclude Keywords” option (3) which is extremely useful for filtering out irrelevant keywords (e.g. cities or countries you don’t deliver to).

By now you probably have hundreds of possible queries, so now let's figure out which ones are worth bidding on.

If the keyword has a decent search volume (1), a reasonable CPC (2) and a low competition density (3), it is definitely a good candidate for your keyword list:


How to do PPC in SMEs: Volume, CPC, competition
Try experimenting with different search terms until you feel you have gathered enough.

Once you have “your collection” you can send it to PPC Keyword Tool .


How to do PPC in SMEs: Add to Keyword analyzer
Since the cost of advertising for a given keyword can differ significantly in different regions and cities, it may be worth analyzing the terms in more detail at a local level.

With the help of PPC Keyword Tool, you can access the most accurate local keyword metrics.

When setting up your campaign in the tool, select a location to get search volume, competitive density, and CPC data at the city level.



The region and city settings are optional, if you prefer to extract data at the country level.

Note: Direct export from Keyword Magic Tool to PPC Keyword Tool, local search volume, competitiv email list of kuwait businesses e density, and CPC data is only available for paid SEMrush accounts.

How does PPC keyword tool help you?
Organizing keywords into groups and campaigns.

Filtering out duplicate keywords, empty groups and unnecessary symbols and making your keyword list tidy.

Finding and removing "inter-group negative" keywords that cause competition between your own ads and increase your CPC.

Once you do this, you will have a well-organized keyword list containing only relevant keywords.

If you want more information on how to use the PPC keyword tool and refine your keyword list, read this guide .