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However, in their pursuit of quick results, they can become short-sighted and forget about the important role of low-converting informational content in the buyer's journey. As a result, they lose a significant portion of traffic that could turn into conversions in the future.

Meanwhile, companies that create content for all argentina telegram data goals and all stages of the funnel will be at the forefront when potential buyers eventually come around to making a purchase.

You’re probably thinking right now: if we could cover all the keywords at every stage of the funnel, we would.

You need to approach choosing low- or medium-converting keywords strategically. Consider who will be making low-converting queries now and what role they might play in the purchasing process in the future.

If you can’t pull it all together, the keyword probably doesn’t have much value for your business and is just a waste of traffic. But if you have everything working together and you have a decent number of searches, it makes sense to use it.

For example, we created a guide to the five best contract management courses in 2023. While we don't offer our own course, we do sell software that will be useful to future professionals.

'The 5 best contract management courses in 2023'

By creating content for all stages of the funnel, we stay in the field of view of our target audience throughout the entire purchase process, while building trust and topic authority.