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Explain the importance of learning marketing across the . Entire company : covers the knowledge that not only marketers but also management and sales . Teams should understand. raise the "Standard score" of btob marketing : detailed explanation of strategic . Thinking for japanese companies to catch up with the world."First customer journey map workshop: thinking . About business challenges and possibilities from a customer perspective"Titlefirst customer journey map workshop: thinking about . Business challenges and possibilities from a customer perspectiveauthornozomi katopublishershoeisharelease date//reference book is a practical guide .

To using customer journey maps to south-korea phone number list gain a deeper understanding of customer experiences and use . Them to improve marketing and sales. Based on a popular workshop that was attended by . , companies and , people in japan, this book explains how to create a customer . Journey map in a workshop format in eight steps. It also introduces specific btob examples . And provides a framework that can be used immediately.Recommended for:marketers and salespeople who want to . Use customer journey mapsi want to develop a marketing strategy from the customer's perspective.

Want to . Deepen their understanding of their customers and approach them more effectively?Key points of this book . Learn practically in a workshop format : easily create a customer journey map in eight . Steps. explain how to improve the accuracy of persona analysis : includes case studies from . Six leading companies that visualize customer emotions and behavior and use them in marketing strategies . . Specific methods of use are introduced based on real success stories. includes download bonuses . : you can put it into practice right away using "Emotion cards," "Contact cards," and .