The first stage of SMM strategy

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Competitor analysis. We are not the only ones in our niche who sell certain services or goods. Competitors may be one or several steps ahead of you. Analyze competitors not only in Ukraine, but also look at colleagues from other countries. This way you will understand which segments they pay attention to, what triggers they use, what looks good visually or vice versa. That is, you can take some tricks and apply them to your page. But you don’t just have to steal ideas or design. There is a saying “steal like an artist”. bolivia telegram data That is, you should still adapt the finds to your business, to your niche, to your style.


The first stage of SMM strategy

II. “Our Point B”, or “Where we want to be”
To formulate goals correctly , you need to take several elements into account.

You have to answer yourself the question:
Why do you need social media?
Why this particular social network and not another?
What is the overall priority goal of the business and what is the priority goal of SMM? That is, SMM should not be separated from your overall business.
There are clients who give all responsibility to the SMM and say: “do whatever you want, don’t touch us.” You can’t do that. Because SMM is just an extension of your business, a reflection of your business on social networks. Therefore, if you are an SMM, you must really interact with your clients. If you are a client, you must really interact with your SMM. Because an SMM is not an expert in your niche. He may know the tools to convey your values, your material on social networks, make your presentation cool, but he will not be able to get into the head of the business owner and extract his experience from him. The client must closely interact with the SMM. I advise you to read the articles What is required from business owners to sell goods and services on social networks and how to find your SMM.