We usher in the most warm and energetic season of the year. From the solemnity of celebrating the founding of the Party to the joy and freedom of summer vacation, a series of special festivals and solar terms provide rich inspiration and opportunities for brand marketing. Each node can become a bridge for brands to establish connections with consumers. Welcome to July, a marketing season full of infinite possibilities. Let the marketing calendar become a scorching booster for brand growth. 1. National holidays. July 2017 is the Party Founding Day. () Leverage elements and direction elements: red, gold, party emblem, national flag, historical images, iconic buildings, holiday greetings, modern development achievements, Direction: Use relevant red cultural elements for design display.
Focus on development history, revolutionary spirit, heroic deeds, and jamaica telephone code important milestones. Emphasize the importance of unity and cooperation. Show the progress and achievements made under key leadership. Show the social responsibility of the company or brand and convey positive energy. () Leverage points Ensure that marketing activities are consistent with the brand image and maintain the brand's own characteristics. Avoid blunt leverage to cause disgust. Focus on emotional resonance and naturally integrate brand information through real stories, character interviews, etc. Ensure that all marketing content respects history and is positive. Do not make exaggerated propaganda or false marketing.
Avoid any remarks that may cause controversy or misunderstanding. Emphasize the social value of the event. Show the brand's contribution to promoting social harmony and cultural heritage. () Reference Case Himalaya released "The Voice of the Times" centered around the characteristics of Himalaya audio. Make full use of product features - communicate with users through voice. Broadcast major events of each era through radios of different eras (styles). Through the method of simulating radio FM, users can freely operate the FM year to review historical nodes. Three Squirrels released related promotional posters, integrating the lively brand image with the Great Wall, blue sky and white clouds and flying pigeons in the background.
K (software package), Amap K,
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