Product on the Internet and go to buy it in a real store

[Shishirgano9]

Azat PERFECTLY MAINTAIN A COMBINATION OF ONLINE AND OFFLINE PRESENCE International research into consumer behaviour in the apparel and fashion sector proves that it is necessary to optimally combine online and offline presence, as this corresponds to the main types of behaviour of buyers of clothing, footwear and fashion items.


According to the results of the study () : — % find a . — % will first “touch” and try on a real product in a store, and then order it through the platform. — % select a product online and then check its availability in bolivia mobile database local stores. — % like to use the opportunity to reserve a product online and come pick it up at the point of sale. At the same time, % of these people make additional unplanned purchases in a real store.


CASE FROM AN ONLINE SHOPPING PLATFORM IN KAZAKHSTAN We would like to present you with a small case that will bring us closer to the specifics of the Kazakhstan market. We interviewed the director of the platform for online stores Insales.kz – Nikita Krasnoyarov. They help businesses create online stores and integrate them with various online platforms and services. Nikita confirmed the leading role of Kaspi, as approximately % of stores ask to be integrated with this marketplace immediately. He noted two interesting trends: — on the one hand, Kaspi immediately gives a lot of advantages to the online store.