Digital promotion using social media and influencers

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Digital promotion using SNS and influencers is an effective strategy to capture inbound demand. The efforts of the Japan National Tourism Organization (JNTO) are a good example. JNTO has opened an official Instagram global account "@visitjapanjp" to visually promote the charms of Japan. JNTO's Instagram account "@visitjapanjp" promotes the diverse charms of Japan, including culture, nature, food, and activities. By conveying the experience of Japan more attractively through high-quality photos and videos, we aim to discover new tourist destinations, increase word-of-mouth, and stimulate the desire to visit Japan. In addition, JNTO is selecting effective photos and creating content based on a manual called "How to create a website that attracts foreign travelers." Such digital promotion philippines whatsapp number data strategies are an important part of the digital transformation of the tourism industry and are greatly contributing to the recovery and expansion of inbound demand.

strategy effect
Instagram Utilization Visual appeal and discovery of new tourist destinations
Quality content Increasing word of mouth and encouraging people to visit Japan
Effective photo selection Attracting foreign tourists

3-2. Introduction of cashless payments and cryptocurrency payments and improvement of their convenience
The introduction of cashless payments and cryptocurrency payments is an important measure to capture inbound demand. Globally, cashless payments are the mainstream in South Korea at 93.6% and China at 83%, while in Japan it is only 32.5%. In light of this current situation, many tourist destinations are improving their payment environment for foreign tourists. For example, Kyoto City has introduced QR code payments on city buses and subways to improve convenience for visitors to Japan. In addition, in Otaru City, Hokkaido, local shopping districts have actively adopted cryptocurrency payments such as Bitcoin, successfully capturing inbound demand. These cases show that diversifying payment methods through digital transformation in the tourism industry directly leads to increased satisfaction and consumption among foreign visitors to Japan. In the future, it is expected that inbound demand will further expand as more tourist destinations introduce cashless and cryptocurrency payments.