What is Facebook Ad Engagement?

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What is Facebook Ad Engagement? Engagement Rate Average Billing Method Explanation
First, let’s look at online engagement before we get started.



When translated directly into Japanese , engagement originally means "promise" or "engagement," but it is a word that has different meanings depending on the situation and context, and it refers to a state of "having affection . "



In marketing, such as on social media or in advertising, it refers to reactions such as shares, comments, and messages, and is an indicator of growing user interest, enthusiasm, and popularity.



This can be rephrased as the affinity that users cell phone number list feel toward a company, but recently online engagement has been measured in terms of high and low levels, and the importance of this engagement has come to receive attention.



A high rating indicates that users like or have an attachment to the company's products or brand .

In other words, a low rating gives the negative impression that there is currently no interest shown.

It's important for a company to increase the number of fans of its services .

Engagement is the indicator of that.



The word "engagement" itself was originally used in corporate management, such as in human resources and organization, but recently it has also come to be used on social media such as Twitter and Facebook, and has become a word with a stronger marketing flavor .