The course "Email Specialist - Multichannel Communications: Email, Web Push, SMS, Messengers" will help you build a comprehensive email marketing strategy for your business. You will be able to multichannelly combine email, SMS, Web Push, Messengers (Facebook, Viber). You will learn how to collect a database and segment it, create emails that sell, learn how to create content for newsletters, build automatic chains, how to reanimate a database, build sales funnels, and analyze performance.
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Global marketing trends
Let's take a closer look at where email marketing is morocco telegram data headed in 2023 and what companies that want to be at the forefront of change should pay attention to.
Legislation and privacy
Since 2018, when GDPR was implemented, marketers have had to be more careful about collecting and processing customer data. In 2021, Mail Privacy Protection was introduced. MPP does not allow email senders to fully understand how MPP-enabled recipients interact with emails. While marketers can still look at click tracking, identify disengaged contacts, or measure the success of an email campaign without open tracking data, it will be more difficult.
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