Average session duration and average time on page

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A session is actually one visit to your website and average session duration is the average time visitors spend on the website during those sessions.

Databox explains how Google Analytics calculates this time: Google Analytics calculates the average session duration by dividing the total duration of all sessions (in seconds) during a specific time list contact number period by the total number of sessions during that same time period.

Unlike average session duration, average time on page counts how long a visitor spent on a specific page of your website.

Most websites, when a visitor pays some attention and spends some time on the page, have popups that will appear and intensify their interest. For example, the window can appear after a certain percentage of scrolling. You can use the poptin tool to easily insert popups on your website. With them, you can increase visitor engagement.


poptin popup interface

For more accurate analytics and a better understanding of what's happening on your website, it's a good idea to look at both website engagement metrics, average session duration and average time on page.