Where and how can you collect contacts?

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In addition to already connecting contacts who have previously purchased from you, it is also a good idea to focus on acquiring new contacts.

More contacts = more sales opportunities = more profit.

The most commonly used method is to generate contacts on social networks (Facebook, Instagram, LinkedIn, etc.) or through web search engines (Google, Seznam). The specific choice of social network or search engine depends primarily on where your target group of potential customers is located .

Here you can make great use of so-called “ lead ads ”, an advertising brazil phone number data format designed to attract potential contacts. The ad uses a magnet* to motivate potential customers to share their contact information with you and allow you to work with them further.

A magnet is a product or gift that a person receives in exchange for their data. Such a magnet should be valuable and sufficiently attractive. It can be, for example, a webinar, a new catalog, an interesting ebook, a regular newsletter, or a discount on their first purchase.

Another interesting element is “ social selling ”. This is a process where you directly develop relationships with potential customers. Thanks to a profile on social networks (Linkedin, Twitter or Facebook are often used), you build a community of potential customers, which you take care of in the long term and with whom you share interesting content.

Become a potential authority in your field!


Working with the contact database
Thanks to the automated system, you can work efficiently with the database and the data you obtain.

You can automatically sort contacts into different groups and reach them by email, use remarketing * on networks, or call customers once in a while.

* Remarketing refers to the ability to re-target people who have already visited your website, clicked on one of your ads, or added to your contact database.

By working with a contact database, you can constantly hover at a comfortable distance from potential customers and take advantage of their interest when the time is right.

But nothing should be overdone, so even working with contacts should be done at a reasonable frequency. Don't overwhelm your customers! Sending a newsletter once a week is, in the long run, simply too much for the customer.

There are many ways to use the contacts you have available. But don't forget about the aforementioned phone call , which is an increasingly neglected thing these days, but has great potential for building quality care.

Only collect information that is effective for you and that you can use practically. This way you won't waste money and energy unnecessarily.

Thanks to smart technologies, you can learn interesting information about potential and existing customers. For example, you can find out when they were on your website, how much time they spent there, and what they saw there. Did they click on something? Did they see your ad? Did they read your email? Thanks to the monitored parameters, the system can evaluate which contacts are more likely to buy from you.