What mistakes to avoid when doing social selling

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When working with LinkedIn, the main goal is to reach new clients and get direct contact with them (email, phone). In the following text, we will describe a few basic mistakes that we encounter and which unnecessarily reduce the effect of social selling.

1. We reach many different people at once
Sending general messages in the form of “carpet raids” is much faster, but the success rate of such a message is very low. Today, when we are targeted by dozens of business appeals every day, our message must be different in order to attract the recipient. The goal should therefore be to personalize the message as much as possible .

2. The message lacks personal appeal and specific interest from the sender
The first part where you can personalize your message is with the salutation. cambodia phone number data Something as small as adding a name can make a big difference. Right after the salutation, it's a good idea to state why you're writing to the person in the first place. By showing them that you've spent time on their profile and are genuinely interested in them, your message will build trust .

The image below shows two forms of greeting: a general message and a message with a personal address and a specific interest. Which one would you respond to?



3. I don't know the potential customer - I haven't looked at his/her profile
A quick glance at a profile can reveal a wealth of information about a contact. You can then use this information as part of your message or avoid unnecessary offers. Customers get annoyed when they see that a salesperson doesn't take the time to look at their profile.

This image shows me being asked if I want to invest money in locations in Slovakia. If the sender had spent 3 seconds looking at my profile , they would have found out that I live in Prague and I probably wouldn't be interested in real estate in Slovakia.

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4. Wrong address
Many salespeople practice copying a message from the previous day and sending it to a new contact via CTR+C and CTR+V . It happens that, for example, Peter Novák receives a message with the address "Hello, Ludmila." The only thing that can save you is that Peter has a good sense of humor, otherwise it's hard to get out of it. Always check the address of a potential customer. These few seconds can save you from a big faux pas.

5. I'm reaching out to the wrong people
People tend to talk about their work experience in a slightly exaggerated way. Not every manager is a real manager. So always do your research and make sure you are talking to the right person at the company.